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Discover what Gen Z are thinking

Qualitative insights in minutes to help inform your Gen Z branding, marketing, and strategy efforts

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Looking for

qualitative Gen Z insights?

The Imagen Index allows you to access in-depth zero-party qualitative insights from our global community to help shape your Gen Z branding, marketing, and strategy efforts with insight summaries generated by AI.

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Wunderman Thompson

Gaining insights from Gen Z to inform a global trends report for Wunderman Thompson.

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What is Imagen Insights?

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Think of us as your go-to platform for Gen Z insights.

Customers crowdsource zero-party qualitative insights from our community with insight summaries generated by AI via the Imagen Index within minutes.

  • Whether brand-specific or macro trend questions, the Imagen Index replaces the need for focus groups and social listening –providing qualitative insight at scale
  • The Imagen Index is a zero-party qualitative data tool with summaries generated by AI
  • Ask as many questions as you want and access 100 responses from our community monthly

You can also ask private and public questions.

Private questions and responses are only for you and your team, these can be brand, campaign, marketing, or strategy focused questions that you wouldn’t want anyone else to view.

Public questions and responses can be viewed by all our customers, creating an Index full of insightful responses to the questions you may have never considered.

  • Qualitative questions should focus on the ‘how’, ‘why’, and/or ‘what’

Private question example:
“If you were going to launch a campaign for X product from X brand with X influencer for Easter, what would you do?”

Public question example:
“What was the last product you bought online and how was the purchase process?”

Our communities span across Gen Z, to Millennials and up to Boomers

Our mission at Imagen Insights is to give our communities a platform to voice their opinions, shape their futures, and drive change. We create paid work opportunities for our communities to close the gap between them and agencies and brands.

Creating an open dialogue and providing agencies and brands with access to our communities of Gen Z, Millennial, Gen X, and Boomer consultants is at the heart of what we do because we know brands can shape society in ways others only wish they could.

We crowdsource qualitative and quantitative feedback, ideas, and insights from our communities within minutes to enable our clients to build their branding, marketing, and/or products by truly involving their target audience. Our community informs everything we do – giving our them a voice enables them to shape their world.

Make sure your brand is ahead of the curve.

It is vital to make sure your brand is ahead of the curve and driving trends when targeting consumers, for example, with Gen Z, their purchasing power is set to increase to a monumental 4.4 trillion dollars by 2030.

Brutally honest insights on a broad range of needs for brands.

Imagen Insights’ communities can provide qualitative insights on a broad range of needs for brands including but not limited to; brand perception, brand positioning, new product development, social media campaign testing, A/B creative testing, media consumption, and campaign ideation.

In short, anything you’re curious about, our communities can help answer.

Our Gen Z community is unquestionably diverse beyond the metrics spoken about day to day.

We have consultants across 111 countries globally and can break down into set metrics if desired by a client’s particular brief.

Ensure your brand will resonate with the Gen Z demographic.

Sense checking and testing your executions, new product developments, social media channels and campaigns will ensure your brand will resonate with the your target audience.

In depth and brutally honest feedback from our consultants will provide your organisation with tangible and actionable insights to make changes or adaptations where necessary to your branding, keeping your business ahead of the curve with new trends and forecasting for the future.

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What do our clients think?

“Super pleased with the quality of the feedback from the Imagen Insights community. This months insights led directly into our social media strategy for the following month.”

 client customer imagen Carlo, Amazon Prime Video

“Imagen Insights are doing great job creating a comfortable space for Gen Z to share ideas with brands. Productive and innovative, it was an honor to be there.”

 client customer imagen David, NFL

“The initial insights we received from the Imagen community were extremely in—depth… the consultants that participated in the workshops were phenomenal.”

 client customer imagen Adam, Gymshark

“Working with Imagen Insights was absolutely fantastic. From the insights shared, to the management process through to just how great they are as people, I would absolutely recommend them to anyone.”

 client customer imagen Jamie, Sky Labs

“We appreciated the ability to get detailed feedback from Gen Z panellists at a good price point, and the turnaround was incredibly quick.”

  Rachel Weintraub, Vice President, Research at Universal Pictures

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